Awareness Highlights and a view on Enterprise Social Media

Good content, bad technology

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 19 Nov 2008 15:16:36 EST

We just held a webinar with the good folks at Kodak about their experiences with social media. The content, tone, and style of the webinar were great but we had tons of issues with the audio portion of Webex. MY apologies to anyone who tried to listen in but couldn't -- maddeningly, some people ...

From blogs to buying...the power of social media marketing

undisclosed@awarenessnetworks.com (ericschurr) — Thu, 13 Nov 2008 13:17:13 EST

A recent article on e-Marketer called "Blogs and the Purchasing Decision" highlights the influence that social media marketing (in this case, blogs) can have on purchasers.

Some ...

Webinar: Why social media is your best marketing strategy in a recession

undisclosed@awarenessnetworks.com (ericschurr) — Thu, 06 Nov 2008 10:12:24 EST

We're hosting a webinar on December 10th with Forrester's Josh Bernoff discussing how to best invest your social media marketing budget in a recession.

When did we start trusting strangers? The magic of Social Media Marketing

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 29 Oct 2008 16:00:37 EDT

I was recently reminded of an informative survey that appeared in Groundswell, the great book by Josh Bernoff and Charlene ...

What is Social Media Marketing?

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 22 Oct 2008 14:05:57 EDT

There's increasingly more and more written about Social Media Marketing. I wanted to offer a few thoughts about the topic.

I'm not going to define it in strict terms, but instead i want to distinguish it from other traditional forms of marketing.

Social media marketing allows companies ...

How will social media marketing fare in these turbulent economic times?

undisclosed@awarenessnetworks.com (ericschurr) — Thu, 16 Oct 2008 09:51:29 EDT

Is it painful trying to track the stock market or what? It's more of a roller coaster than ever -- we're up a record amount..no, wait, we're down a record amount...hold on, we're up again... ouch! I get dizzy just watching!

I'm sure there will be a lot of corporate belt-tightening, ...

Webinar: A Case Study: Kodak Moments and Social Media

undisclosed@awarenessnetworks.com (ericschurr) — Tue, 14 Oct 2008 11:34:39 EDT

We're holding a webinar on Nov 19th with Kodak - Kodak has been a pioneer, innovator, and award winner in social media marketing. Join us as they share the story that has recently been shared on panels with Google, Facebook and Linkedin. ...

"93 percent of social media users believe companies should have a presence in social media"

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 01 Oct 2008 17:39:07 EDT

(This an edited version of a post i originally made yesterday. This one has a few corrections)

That's a direct quote from a press release by Cone, who says they are a "strategy and communications agency with over 25 years experience building and maintaining trusted relationships between clients ...

Webinar: Rev up your social media marketing strategy with Public and Private Communities

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 24 Sep 2008 17:13:43 EDT

We're holding a webinar on Oct 2nd with one of our partners, Communispace, on how private and public communities can be used together in your social media marketing strategy. If you plan to attend the webinar, you can let us know what kinds of questions you have before the webinar so we can be prepared ...

Brilliant video on the need for Social Media Marketing

undisclosed@awarenessnetworks.com (ericschurr) — Wed, 24 Sep 2008 09:02:21 EDT

If a picture tells a thousand words, how many words does a movie clip tell? I don't know, but this one really says it all. It's a brilliant depiction of how traditional marketing vehicles -- especially advertising -- are starting to crumble and why social media in marketing is so important. ...