Derrick Daye

brand consultant, change agent, expert

Home Page

I began my career as a broadcast journalist. Ventured into the PR and Ad Agency worlds. My focus now (and has been for some time) is on the discipline of branding. At my company, The Blake Project, I enjoy helping large and small growth oriented companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences.

That could mean delivering one or more of the following: brand audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand management, brand measurement, brand marketing, brand extension, brand education, internal brand building, brand building on the Internet, "out-of-the-box" marketing, sensory branding and international speaking engagements with an emphasis on branding. We also help with customer touchpoint design.

I am most interested in expanding my universe of great people. Our blog, BrandingStrategyInsider.com has been a great tool for this.